How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different than targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market

First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing

Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising

About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region

Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway

The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for this, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done for you system.

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

Let Your Followers Know What You Care About

If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy

People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.

Become the Top Curator of Content in Your Niche

The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying

The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my


Interruptions Can Kill Your Work Productivity!

Have you ever been right in the middle of something – a complicated email, a tricky paragraph of a report, a hunt for some vital financial figures – only for your concentration to be shattered? Maybe your workday seems to be a string of interruptions. Maybe your colleagues want to chat constantly, or people keep phoning with trivial issues, or your housemates can’t understand that you want to be left alone to work on a college assignment.
You’ll never be able to eliminate interruptions altogether – but you can do a lot to minimize them. Here’s how:
Look Unavailable
If you have an office with a door, keep it shut when you don’t want to interrupt. It’s a simple visual cue to would-be visitors – and you’ll also keep out any noise from passersby. If you’re working at home, ask your family or roommates to avoid interrupting you when the door is closed. Of course, you might not have a whole room of your own to work in. Try wearing headphones (even if you don’t have any music playing) – this often makes people think twice about interrupting you. If you’ve got a hands-free headset, you could even pretend to be on the phone while working.
Let People Know You’re Busy
I know this seems obvious, but how often do you actually tell people that you want some uninterrupted time? At home, this might mean explaining to your partner and/or kids that you’re going to be working on your novel for an hour.At work, get in the habit of telling potential interrupters, “I’m right in the middle of something. Can I get back to you in fifteen minutes?” Chances are, they’ll be happy to wait – and they may well go and find some other solution which doesn’t involve waiting for you!
Set an Example
If you want other people to respect your time, be respectful of theirs. Try not to interrupt colleagues – and when you do need to have a conversation with someone, start off with “Is this a good time?” If you can see their calendar, heck, use that a schedule 30 minutes at some point later in the day. Don’t use work time to chat, unless you want your colleagues to assume that you’ll always be happy to stop what you’re doing to listen to the latest office gossip. You might find that several co-workers (or other people in your household) are getting frustrated by interruptions. If so, look for some way to make things easier for everyone – perhaps by spending the mornings on focused work, and encouraging more discussion and collaboration in the afternoons.
Don’t Answer Calls and Emails Straight Away
Most of the interruptions in your day probably don’t come from colleagues or housemates who drop by your desk. They come from people phoning or emailing.
Unless you work in a job which requires it, there’s no rule which says that you need to answer your phone as soon as it rings. Further, just because they call it “Instant Messaging”, you don’t have to respond this instant! You can let it go to voicemail and you can let your chat window blink for a bit. You can switch off your mobile, too. The same goes for emails: you don’t have to leave your inbox constantly open. You’ll work much more efficiently if you process emails in batches, rather than trying to deal with them as soon as they come in.
Work Early/Late in the Day
This is a bit of a radical step, but worth considering. Can you shift your working hours so that you avoid interruptions for at least part of the day?
If you get into the office at 7 am, for instance, you’ll have at least an hour or two to work before most of your colleagues arrive. If you stay up late at home and write your essays after the kids are in bed, you’re much less likely to be interrupted than if you try to work on Saturday.